Overlooked in much of the hype about the iPad announcement earlier in the week was a comment by Steve Jobs in the Keynote presentation where he mentioned that the iBooks app for iPad would take advantage of the popular EPUB format for electronic books.
EPUB is the same format used by the popular Stanza [free, iTunes link] app for iPhone and iPod touch. It’s a free and open standard format created by the International Digital Publishing Forum (IDPF), and it’s designed for reflowable content that can be optimized to whatever device is being used to read a book file.
Does this mean that Apple might be pushing for a robust EPUB standard.
(I do like the Shelfari-look on that screen!)