According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. QR codes – which direct you to a website, phone number, SMS or other call to action when scanned with your smartphone – are showing up everywhere.
Although QR codes and mobile barcodes have been around for several years, the explosion of the smartphone market allowed barcode scanning to grow 700 percent from January 2010 to July 2010.
I’ve started spotting them on the back of new books that we are buying for students! I haven’t spotted anyone scanning the QR code as yet :-)