Just recently I found myself in Borders Bookstore on a hunt for information about new developments in web technologies. Yes, there were exactly 18 bays of books – all sixfoot high each of them – and absolutely none about Web 2.0 technologies and developments, other than a few books on Ajax.

Never mind – everything anyone wants to know or discuss can be found in blogs, social bookmarks, squidoo – basically anywhere you want to go, or any place you want to aggregate!

I have to say that the report from TechCrunch about "Sphere It" was a damn good find.

The blog search engine – Sphere – is less than a month old…..and it is already a great tool for searching for blogs. Try school libraries, or Library 2.0, and you will hit a few jackpots.

But the other thing it offers is "Sphere It" functionality, which is already appearing embedded in articles. Theses links are prominently placed below the headlines of articles and link directly to Sphere blog search results related to the topic.

Here's the thing: "Sphere It" is a Sphere feature that allows users to find relevant blog content from any URL. The easiest way to use it is to install the Sphere It bookmarklet into the browser. Click it while on any web page and relevant Sphere blog search results will be brought up.

Unlike Technorati’s “Technorati This” feature, which shows blog entries that link to the URL being searched, Sphere It doesn’t report links. Rather, it does a semantic analysis on the text within the page being searched and returns blog results that it finds relevant to the article.

read the whole article at TechCrunch, of more on the difference between Sphere It and Technorati This, see Sphere CEO Tony Conrad’s blog post here