The report at BBC news Video Appears in Paper Magazines tells me that the first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries.
The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video.
Embedded videos in books next perhaps? Imagine Skeleton Creek by Patrick Carman – how much easier to read that new combined format without having to jump onto Youtube. A whole new picturebook format could emerge too!
I like that I read about all this on the same day that I discovered that TED.com released its 500th TEDTalk.
There’s a kind of synergy in that for me.