Google’s Search Engine Optimization Starter Guide is a document that first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.

Search engine optimization is often about making small modifications to parts of your website. When
viewed individually, these changes might seem like incremental improvements, but when combined
with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. If you are a webmaster, you’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.

From teachers or an information professionals point of view, understanding this guide is also important. It’s a level of understanding that can be used by us to help guide our own student’s interaction with the online world. They need to know about search optimization – because the world is often more about marketing than it is about altruistic sharing of information!