Corporations are changing the way they communicate: In fact, the suggestion is that changing the way you undertake external and internal communication, marketing and advertising will shortly become inevitable, simply because the Internet and Web 2.0 have delivered new instruments and the audience – especially millennials – is expecting corporations to use them.
AT&T has produced at Trends White Paper on The Business Impacts of Social Networking.
Social networking fosters collective intelligence, collaborative work and support communities. Tools and behaviors from the consumer world are now making the transition to the corporate world, with diverse implications for changing the way businesses operate. This paper explores 10 opportunities presented by social networking, along with 10 associated challenges.
Download White Paper [PDF, 612KB]
I think that educators need to know what the changes are that are taking place in the corporate world as we’re educating the future inhabitants of that world. Looks to me like we had better make immersion into Web 2.0 an organic process within our learning frameworks.