How to Score Full Marks

Everyone likes to score maximum points in each subject. It’s what the final public examinations in our country are set up for – to see who can get ‘full marks’!

Do you detect a cynical tone in my voice?  I love learning it’s true – but I also love learning and teaching to include an understanding of the online world that our students will be living and working in when they leave school.  So as the next round of marks are about to come out in NSW I wonder what these marks will tell us about the flexible and agile minds of our students and their potential to succeed in a world wrapped in new media.  New media? Social Media?  Is it really relevant? Do teachers need to know any more than the basics?  Perhaps it’s Business Studies that should take the most note of the shifts taking place, while other subjects should incorporate social media more into the whole learning process. Why?  Because from what I’m reading below – it’s driving a lot of change in the workplace and in marketing.

2009 was surely a banner year for new and social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it’s safe to say that social new media truly went ‘mainstream’ this year.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. Questions probed respondents about their familiarity with six prominent social media (blogging, podcasting, online video, social networking, message boards and wikis) tools. This included the popular microblogging service Twitter and other popular social networking sites like Linkedin, Facebook, and MySpace.

Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing themselves as “very familiar” with social networking. Social networking and blogging have seen the most growth in adoption, while other technologies have flattened or even declined in use, including wikis and online video. Twitter usage, of course, has caught on quickly—more than one-half of businesses reported tweeting in 2009. This was the first year respondents were polled about Twitter.


http://webnow4.files.wordpress.com/2009/12/g1.gif

One impressive change over time was in the percentage of Inc. 500 companies that did not use any form of social media. It dropped precipitously from 43% in 2007 to just 9% in 2009.

The Internet has provided us with the platform of information sharing. In the Web2.0 era of social media marketing and information – so much is FREE!!

Item Price Supplier
Courses & Tutorials FREE Youtube, Blogs …
Global Client Database FREE Facebook, LinkedIn, Twitter …
Market Insight & Trends FREE Twitter, Google Wave …
Customer Feedback FREE Facebook, Twitter, SurveyMonkey …
Global Talent Pool FREE LinkedIn …
Viral Marketing FREE All of the Above …
Infinite knowledge FREE All of the Above and more …

It’s like fishing where the fish are. Social media is where our consumers are at the moment. There’s no better way to amplify your message…..

…according to Michael Donnelly whose role in Coca-Cola’s global interactive marketing group is to help increase the understanding, testing, adoption and use of digital marketing and emerging media among the company’s marketers.

Coke used crowdsourcing to enable all of their consumers to vote on which team will travel the world for a year in search of what makes people happy. It’s a program that will be completely socially enabled. The team will blog, shoot video, conduct interviews and participate in events. Voting concluded and the three-person team of “Happiness Ambassadors” was announced online on November 16. The trip begins in January 2010.

Oh my!!  I feel as if we have a bit to learn don’t you think?

So I thought this study presented at Harvard University by the “Society For New Communications Research” (SNCR) in November 2009, was  a rather interesting read.

Amongst the findings that caught my eye (which should have relevance to educators) were:

Professional decision-making is becoming more social,  traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions.

The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter.

The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.

The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks.

Reliance on web-based professional networks and online communities has increased significantly over the past 3 years.

Social Media use patterns are not pre-determined by age or organizational affiliation with younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.

There are more people collaborating outside their company wall than within their organizational intranet.

Connecting And Collaborating Are Key Drivers For Professional Use of Social Media.

So how are you as a teacher or teacher librarian using social media to help your students ‘score full marks’??

Innovations keep rolling out ~ Google Living Stories

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Living Stories, you can read the same reporting and analysis that you expect from the Times and the Post, delivered on a highly interactive platform.

Vodpod videos no longer available.

more about “Google Living Stories“, posted with vodpod

Skimming connections and content

My – how times have changed! When I began to write this blog connecting online was a new thing, and it was all about creating a social focus for information exchange.

Now I connect and reconnect, share, distribute, collect, throw away – live and breath online to empower my day to day work, and enliven my friendships and opportunities for professional learning. The speed around this has also changed – as has the fluidity of daily interactions.

Take this blog – I don’t have to write nearly as much as I used to – even though  there is more to write about!  Why? Well,  I don’t have to write paragraphs to share – that was blogging of a couple of years ago –  I TWEET to share!! I DELICIOUS to share!!  I FACEBOOK to share!!  I VODPOD to share!!  All this is fast, effective, and  what’s more, it’s easy.

As I read my RSS feeds in my favourite reader Feedly, I can quickly tweet anything I come across that I know will interest others, and will often send the same information to my Delicious account, and off to Facebook as well.  Similar thing happens when I add a video to my Vodpod collection, only the places I can distribute information at a click are even more extensive.  Admittedly,it could get pretty crowded out there online as more and more people move to this style of thinking and connecting  …so let’s see how the next couple of years go with these tools.

We all have our own favourite ways of navigating our online spaces and sharing information – the great thing about it all is the flexibility and speed of this information gathering and distribution. The downside is that there is a LOT out there!!

A really nice tool that fits into this new mode of skimming is the Article Skimmer by The New York Times, recently highlighted at Free Technology for Teachers.

The New York Times has tons of great content everyday, but trying to sort through even a portion of it can be very time consuming. The New York Times now has a new way for readers to browse its content. The New York Times Article Skimmer is a grid of headlines and article stubs that enables you to quickly skim many articles from your choice of sixteen article categories.

It’s a lovely interface. Perfect for keeping up with the latest information, and reading it right within the skimmer interface. This is a great tool to introduce to senior students who need to keep informed of the latest developments in areas such as business, technology and world events. In terms of tracking (understanding) reader interests, it is interesting to be able to view the ‘most emailed’ articles. Another feature of the skimmer is the option for personal customization of how you access the articles. Loads of schemes and lots of different ways to view the content.

All this connecting needs words, words and more words.  I really enjoyed finding out about Save the Words, and viewing the astonishing collection of words that are falling out of favour.  From Oxford Dictionaries,  we are encouraged to introduce a new word a day into our vocabulary. I spotted a great word to adopt – my friends often tell me I should obacerate myself!

obacerate, v, 1656 -1658. to stop one’s mouth. “”When Kermit saw the huge swarm of flies, he did not say a word, but simply obacerated himself.

The Twitter Experiment

Vodpod videos no longer available.

more about “The Twitter Experiment“, posted with vodpod

Mobilise your education planning

Right now I am in the run-up to the first exams of the year for my students. They’re getting nervous and I am too, while I gather my information, think about reports, and wonder how much information I can muster for the chats to parents that are coming up on Sunday.

Sitting at my desk with dreamy eyes I wondered when I would be able to more effectively streamline my information gathering, my classroom tracking, and various elements of the administrivia of teaching that must be done to support great learning.  I was on the verge of setting up something vaguely flexible for myself, using something online (google docs?), so that I could develop this information in class (on a netbook?) and access it at my desk or at home.

I had not worked out what to do!  Bingo – I don’t need to.

A read of my RSS news told me that a new product that will launch on the iPhone just might be a great place to start with all this.

Educate: The Ultimate iPhone and iTouch App for Teachers.   Plan lessons; monitor student attendance; with teaching and e-learning goodies too!

The future of learning

It’s hard work, chipping away at the old models of schooling to bring about the change needed to make schooling effective again.  Perhaps this has always been the case, but wouldn’t it be nice if we noticed the need for change just a little more quickly 🙂

On Monday, Dean Groom and myself spent the day with a group of teachers helping them find a new mindset for their connective learning. There is very little we can do in two days, but we have constructed Connect, Collaborate and Inspire through 21st Century Learning as a bit of a framework for the days.

I think there is so much that needs to be shared and understood. Some of my library staff are busy doing the How 2 of Web 2.0 course.  This is great!  Soon we might be able to move into even more new media activities. What’s critical for school libraries is that all staff join students in the ‘future’ environment, and make learning an interactive literacy and knowledge endeavour.

We started out two day workshop with a Stephen Hepple video – the innovator that has traction i.e. real longterm success in changing learning environments.

Here’s the latest video from Stephen Heppell that will also definitely get an airing at our professional development  day!

Content used to be king

There was a time when books, newspapers, magazines and journals were the prime source of content and information.  It was always your move! navigating the authority maze,  enjoying slow reading of (limited) information sources in order to gain a knowledge base that matched a particular curriculum outline.

This was when content was king and the teacher was the sage on the stage.

Now communication is the new curriculum, and content is but grist to the mill that churns new knowledge. Why?  I came across a few good reads this week that set me thinking and wondering about the changes that we must support in our teaching and in our library services.

Think about this:

The era of Teacher Librarians  ‘taking a class’ in order to show kids how to search, get basic skills, or navigate resources is over. This is a teachers job!!  Teach the teacher by all means (that’s professional development) but don’t waste time doing repeat performances for a teacher who hasn’t caught up with how to integrate information resources into the curriculum.  How can they claim to be good teachers if they can’t model how to use information effectively?  How to use new search tools? How to navigate databases? These ARE NOT specialist skills any more – they are core skills for learning!

The era of collaborating, communicating and integrating resources flexibly and online is here to stay. Every form of interactive and social media tools should be deployed by school libraries to support learning, teaching and communicating with and between students. Are teachers ready for this?  Are your own library staff ready for this?

So what is the situation with content?

Dave Pollard wrote about The Future of Media: Something More than Worthless News. Agreed, the reason he wrote the post is quite different to mine – but in a lateral kind of way, what he wrote has huge relevance to information professionals. Media is changing, and the way media can work for or against learning is deeply concerning. Dave writes

Few people care to take the time needed either to do great investigative work, or to think creatively and profoundly about what all the mountains of facts really mean.

There’s the rub – mountains of fact. Authority and relevance are as nothing when we are confronted with mountains of information to sift and verify. The alternative is to grab ‘something’ and miss the opportunity to engage in real metacognitive knowledge activities.

The diagram Dave offers provides a strong framework for information professionals. How do we deal with new and urgent information need? What value do we place on media scrutiny?

Of course we can’t answer these questions effectively without taking into consideration the shifting dimensions of interoperability and semantic search. We are datamineing on the one hand, and creating data on the other.

Now what’s the implications of this? Semantic search depends on our tags! and our tags depend on our understanding of the strengths and weaknesses inherent in data sets.   It all depends on how things are defined and linked! Duplicate and meaningless content is created by poor  search engine optimization and keyword cannibalisation.  This means that the info junk pile continues to grow. The Search Engine Journal provides a good set of graphics (with explanations) that spell out these problems .

Here’s a simple image that demonstrates a good interlinking strategy. Then go and examine the canonical solution – looks like the stuff of good information professionals to me!

Of course, alongside the need for good search engine optimization is the growth in search functionality and growth in search engine options. Google has  some new features that have been tested in the past months. Google wants to expose some advanced search options that allow you to refine the results without opening a new page. The options are available in a sidebar that’s collapsed by default, but it can be expanded by clicking on “Show options”.

You’ll be able to restrict the results to forums, videos, reviews and recent pages. There’s an option that lets you customize the snippets by making them longer or by showing thumbnails, much like Cuil. Google wants to make the process of refining queries more fun and exploratory by adding a “wonder wheel” of suggestions.

Maybe I’ll just stop thinking and wander right off and do some Semantic Web Shopping!

What? more issues to consider?  not my move anymore? ….. massive change is pushing us into a  21st century information maze.

Change is coming (image by Maria Reyes-McDavis)

Change is coming (image by Maria Reyes-McDavis)

Fix education now please!

I have a feeling that people have been trying to ‘fix’ education, one way or another for a long time, and perhaps that desire to ‘fix’ has become  even more urgent with the digital technology revolution. Whatever your take on the changes that need to happen, it is always a good thing to see organisations such as schools, education departments, and governments take that challenge seriously (rather than as yet another opportunity for political mileage).

I’m no politician that’s for sure – not at school, not anywhere. I tend to say what I think which can get me into trouble at times. The problem is, when passion drives your concerns, it means that it is not always possible to wait and wait and wait….

ICT in Learning Symposium

So I must say, I was delighted to take part in some small way in the activities of the Strategic ICT Advisory Service activites of Education AU.

The primary purpose of SICTAS is to undertake a series of studies in a broad range of areas to investigate the current and future impacts of emerging technologies and to provide strategic advice to assist policy makers to address the implications of implementation of new technologies in education and training. The target audience for this research will be senior policy advisors in the Australian Government as well as State and Territory government departments. The schools sector, vocational education and training and higher education sectors will benefit from the advice provided.

The key investigations are:

While I had to turn down my invitiation to take part in the  Think Tank activities last year, I was there in Sydney for the National ICT Symposium. The opportunity to workshop intensively with leading educators and administrators from around Australia was an outstanding way to start of Term 2. This sort of conversation is rare in my daily work and reminds me of the vital need we have to create a culture of conversation at the school level to help focus our ICT developments in order to empower 21st century learning.

Dean & Al

The discussions were intense, and challenging. The key summary points can be found at ICT Symposium wiki. While the key points are captured, the real telling of the story can be found in the pictures of the day and the new connections/alliances formed to further our common goals.  I met up with my favourite two men – Al Upton (primary teacher  from SA, and virtual worlds designer)  and Dean Groom (all round smart guy, co-conspirator in our upcoming publications and Head of Learning Design at Maquarie Uni) . Jo Kay (Jokaydia owner and design consultant) and Bronwyn Stuckey (Quest Atlantis) completed the Jokaydian “get real” team!

I also loved the chance to talk with Moodleman (aka Julian Ridden IT Knowledge Services Manager at Riverview College).  Just imagine if Moodleman and I worked in the same school??  The world would maybe change 🙂 I was also delighted to meet up with Tomas Lasic, the other Moodle and e-learning guru who hales from WA. Wow Tomas, you are tall in real like as well as online!

Raju Varanasi

Many participants came to Sydney from around the country. A small group of us had some really interesting professional conversations with Raju Varanasi, General Manager, Centre for Learning Innovation within the NSW Department of Education and Training. Raju has the opportunity to provide seriously important opportuities for learning initiatives in our State, and as such he is pretty much abreast of what is possible, what the challenges are, and what processes we should adopt to facilitate innovation and change. It was delightful to work with him – and he came up smiling even after the Jokaydians threw every possible challenge at him to consider.  Raju returned for another dose of  discussion with the most exitable group of all (you are always excited when you are full of ideas and challenges!) and as a result Raju has invited us to spend time with his team to provide input into his planning programs. Cool!  The power of networking and the opportunity for conversation and robust discussion at such events is critical and so very helpful for moving things along.

Gary Putland

The work of EducationAU in this field is always vital in Australia. For me it was again a good chance to catch up with Gary Putland (General Manager, and the gentleman who HAS to fix his newbie icon in Twitter!)  and Kerry Johnson (fellow Jokaydian). These people and all the Edna Team – some more of whom I was able to meet – play a vital role on our behalf!  Though many teachers don’t realise it, we are lucky that they are passionate about the future of ICT in education on our behalf.

My summary?  It’s a long way before these  conversations happening ‘at the top’ reach the leaders in our schools, our middle managmenet, and our classrooms. But to be realistic, things have progressed since 2006 when I started in this whole Web 2.0 thing. Now we are having national conversations that understand that the digital agenda is not only about hardware and infrastructure, it is also about the digital connectedness of students and teachers. How we move forward will depend on how we connect through our social media, as connectedness (more and more) becomes our curriculum and our professional learning construct.

Kerry Johnson

As money pours into connection infrastructures, computers in schools, wireless networks, 3G device connectivity, the days for discussing the pros and cons of one-to-one computing are over.  Every school should have a myriad devices connected to the intrawebs – psp, itouch, netbook, laptop, whatever!  What is now needed is ubiquitous connectivity – not locked down access.  Through these myriad devices we can transform the frameworks for learning – catch up with the kids in their technology timeline, and at last deliver learning and teaching in ways that are relevant to their furture.

The issues and challenges in all this, and the debates that must be had to ‘win the day’, are the topics for another blogging day.

It was great to get a group of people together in one room, from around Australia, who actually understand the complexities and imperatives. Well done and thank you EdnaAU for the chance to participate in your day.

By the way – take note!  The words Web 2.0 were not mentioned all day!  Roll on the future.

Learning and design in your library

Following on from my last post, I was really lucky to do my presentation after Kevin Hennah, and help put library design into the context of the digital changes that are impacting on 21st century learning. We did try to Ustream the event, but it wasn’t one of our successful efforts 🙂

However, I know that the all the wonderful people that were there for the day were all putting an enormous amount of energy, care and thought into planning their renovations, extensions, or new school library buildings. Here’s the presentation slides – I know that some people are looking for some of the hyperlinks.  Thanks to everyone in Cairns, and for making me feel so welcomed so far up north.

[thanks to Kim Cofino for some of her inspirational images. Kevin Hennah is going to drop in and visit Kim in a few weeks. Fab.]

Jumpstart with blogging and twitter

My head is in ‘library zone’ these recent weeks – and so I am on the lookout for ideas, promotional materials, design ideas, pedagogical inspiration and more. Bit of a bower-bird for a while – before I head off for more presentations, workshops and the like.

So when I found this nice presentation from Nathan Wright, I decided I liked it!  Might be just what you need to get you thinking?