Search engine optimization

Google’s Search Engine Optimization Starter Guide is a document that first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.

Search engine optimization is often about making small modifications to parts of your website. When
viewed individually, these changes might seem like incremental improvements, but when combined
with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. If you are a webmaster, you’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.

From teachers or an information professionals point of view, understanding this guide is also important. It’s a level of understanding that can be used by us to help guide our own student’s interaction with the online world. They need to know about search optimization – because the world is often more about marketing than it is about altruistic sharing of information!

Fair Use for Media Literacy Education

The Code of Best Practices in Fair Use for Media Literacy Education — Publications — Center for Social Media at American University.

This document is a code of best practices that helps educators using media literacy concepts and techniques to interpret the copyright doctrine of fair use. Download the full report from the Centre for Social Media.

Media literacy is the capacity to access, analyze, evaluate, and communicate messages in a wide variety of forms. This expanded conceptualization of literacy responds to the demands of cultural participation in the twenty-first century. Like literacy in general, media literacy includes both receptive and productive dimensions, encompassing critical analysis and communication skills, particularly in relationship to mass media, popular culture, and digital media. Like literacy in general, media literacy is applied in a wide variety of contexts—when watching television or reading newspapers, for example, or when posting commentary to a blog. Indeed, media literacy is implicated everywhere one encounters information and entertainment content. And like literacy in general, media literacy can be taught and learned.

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The New Media Literacies

Members of the research team at Project New Media Literacies discuss the social skills and cultural competencies needed to fully engage with today’s participatory culture.

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Social media makeover

Yesterday I wrote a reply to a question about my blog – BUT my answer should have been more thorough!

Jacinta, a post-graduate student, and learning about Web 2.0, wrote to ask me who the webmaster of this website is. I wrote a quick email reply, that was basic, therefore totally inadequate!

The answers are easy. A blog is just that – something written by the blog owner. It is not a website that has a webmaster. So Heyjude is my blog, written by me. Same with all the blogs that are linked in my blogroll. That is what Web 2.0 is all about!! Anybody can do anything!!

Yes, I am actually the webmaster of my own blog – using an online hosted platform called WordPress! Good for me!

What I also should have explained is that WordPress can be deployed in a number of different ways for self hosting and multi-user platforms for blogging and website content management systems. Edublogs is an excellent example of a entrepreneurial deployment of WordPress in multiuser format by Australian guru James Farmer, who serves the education blogging community with his excellent services as well as creating an income stream for himself. We are lucky to have this service available to us all.

But WordPress itself is a powerful product. I chose WordPress.com for this blog just because it is robust, secure, and because the support services and forum are excellent. There is no downtime, and none of the little glitches that we have experienced in our Edublogs blogs.

But a fast growing trend is the adoption of WordPress for “CMS projects” where WordPress is being leveraged in building-out entire sites that are not necessarily blog-centric. I did that in a very small way for Judy’s Web 2.0 Notes, and Simply Books.

So I am particularly chuffed that I did that, especially when I found out that Gordon Brown’s No.10 Downing Street website was re-launched using the WordPress platform. So while WordPress is primarily a blogging application, No. 10 shows it is versatile enough to be used in many different ways. Another example in this trend is the recent launch of the Wall Street Journal’s WSJ. Magazine. Other sites include AllThingsD.com, and the Small Business How-To Guide.

There has also been a burst of writing about other social media being used for mainstream communication. It seems that Obama is going to address the nation each week via YouTube. The Obama campaign was marked by a variety of social media usage, including the tiny info pushes that kept the Twitter world informed.

President Bush had been doing podcasts for a long time. Gordon Brown is also utilising Youtube for communication with his constituents! supported by the WordPress driven interactive website at No. 10.

There are lots more examples you can find. What’s of interest to me is the notion that social media is ours! and theirs! – its in the hands of everyone to be used for whatever we like.

Are we teaching our students this? Teaching them how to use this media effectively? How to use this media to know more about our world? to contribute to the debate? to develop our own knowledge and understanding or political, social, cultural, ethical, religious, artistic, historical information and ideas?

Digital Dinosaur

I’m a digital dinosaur – or so some of the Year 10 boys at school would have it!

Today we had the Year 10 computing exams. These are held on the same day across the state of New South Wales, to test students knowledge and skills in core computing skills related to media, file sizes, processes,  storage etc.

So much chatting afterwards. A group of friends were gathered around a computer, and began to discuss the computing world as they see it. A lively discussion ensued, but my ears pricked up when one boy said,

Can you believe that my mum has FaceBook? Like, why does a 40-year-old mother need FaceBook?

A few other ‘old’ people of similar age were quoted and discussed. The final pitch to end that topic,

Don’t they have a life?

Thank goodness I could smile and keep quiet. What WOULD they have thought of me and my FaceBook account …… at my age 🙂

Going beyond

Congrats to my pal Dean Groom, who is going beyond school into a future filled with more teaching and learning design.

It’s his last week at school before he takes up his new post. We’re all looking forward to see what magic he create as the Head of Teaching and Learning Design at Maquarie Uni. Here’s his excellent presentation Beyond Text Books which he presented at ISTE island. Great graphic work don’t you think? and great ideas too 🙂

Blog ‘o the month, virtually!

After a tweet from Scot Merrick, I discovered that November is definitely the month of fun for me.

This blog has been selected for the the Blogger’s Hut @ ISTE Island in Second Life. This is just so much fun, and a real delight to be featured in the Bloggers Hut. Isn’t it nice to have an international ISTE member added to the monthly list!

So now its time to get into Second Life and vote. Come on in and join the fun.

We’re voting on:

Learning Visions”–Cammy Bean
http://learningvisions.blogspot.com/

“HeyJude”–Judy O’Connell
https://heyjude.wordpress.com/

“Bud the Teacher”–Bud Hunt
http://budtheteacher.com/blog/

“A Piece of My Mind”–Scott S. Floyd
http://scottsfloyd.edublogs.org/

Webspiration

Love my Twitter collective!

Thanks to ChemEdLinks for a quick test drive of Webspiration. Interesting, considering how many teachers are familiar with Inspiration. It’s nice that you can upload from Inspiration 8. It’s even better to be able to use this online. And it’s certainly better to be able to collaborate – take turns in editing – and also chat about the things you are editing with it’s own built in IM function.

I think this is worth a drive. Feeback anyone?

Labyrinth of information

Labyrinth

Labyrinth

Understanding – that is what I believe we are about in education – helping kids engage with information, culture, experience, to build personal knowledge and understanding. In passing across my RSS reader last night I encountered a post by Sheila Webber that set me thinking once again the whole of helping students develop the skills to ‘do things with information’. Sheila writes about ‘abstracting’ which is a topic that has been reintroduced for her Masters students.

In the course, the students read an article in advance, then in the session they briefly go through some key points about why abstracts are useful, what the differences are from an introduction, indexing etc., and how to write one. Then the students draft an abstract in class, swap it with their neighbour, read their neighbour’s abstract and make at least one positive and one critical comment. Then of course they have a discussion about the issues.

Here’s the crunch. Sheila says

Being able to read through something, pick out the key points and present them clearly is a good skill to have in the workplace, not just for study, I think. It is also useful in focusing on how articles are structured, and thinking about how you might identify the key points as a reader.

Now my mind jumped across to our classrooms. Besides the normal curriculum activities that are intended to introduce content to students, hopefully in such a way that they can wrestle with ideas in an authentic way (think project-based learning), there is the problem of their evolving skill-sets.

The relationship between a person with a question and a source of information is complex. We ask our students constantly to be ‘doing things with information’ including constructing new interpretations, new versions, new representations of information that they have trawled for in books, magazines, and rather more often in digital resources. Yes, Google still gets a good workover.

What we need to be doing more of is emphasizing the methods for constructing appropriate representations of information. This is more than referencing and critical thinking. It is honing the skill to summarize and articulate the content, meaning and purpose of a body of information or knowledge that is being absorbed or incorporated into the thinking activities taking place in a student’s head. Do we do enough of that?

It is important that we remember to incorporate methods for modelling both the construction and deconstruction of information. As students learn this skill, there thinking will become more flexible, and their minds will eventually be able to abstract information concisely and efficiently.

At school we are constantly exploring ways to promote construction of information. There is much to be learned about this problem in our digital age. I have a sense that we are not addressing the issue well enough yet. I think we all need to learn a lot more about this area because of the demands of 21st century learning.

Gary, our chemistry teacher, and member of the Powerful Learning Project Team, has been spearheading an initiative for doing things with information in Chemistry.

Gary has deployed Mindmeister, first up, as a tool for organisation and reflection of content. This online mind – mapping tool has the added advantage of collaboration. Gary’s students worked in teams to pull together information on different parts of their topic. This was revision work. This was collaborative note taking. This was far more effective for distilling information for the students. the tool is interesting as it allows more than one student to be working on a mindmap. Gary’s secret? get different groups of students to focus on different parts of the mindmap. This is step one in learning to ‘do things with information’ ! One day, these kids might be able to understand what’s involved in abstracting!

Bonus: And get this!! If you plug in your Skype information you will be able to call other people who are also editing the mindmap. If you have a pro account you can take the map offline for some Google Gears functionality.

Quotes worth keeping

The Tower, the Cloud, and Posterity

Going digital may be the most significant inflection point in the history of human record keeping. Never before has so much information been available to so many people. The implications of having more than a billion people with persistent connections to the Internet and exabytes of information freely and openly available cannot be overstated. With every significant innovation comes unintended consequences and amidst the plenitude we now enjoy in this arena are found a host of new cautions, threats and risks. We would never turn back.

Learning management systems now make it possible to capture and preserve the classroom contributions of tomorrow’s Albert Einstein.

The Tower and The Cloud

A New EDUCAUSE e-Book

The emergence of the networked information economy is unleashing two powerful forces. On one hand, easy access to high-speed networks is empowering individuals. People can now discover and consume information resources and services globally from their homes. Further, new social computing approaches are inviting people to share in the creation and edification of information on the Internet. Empowerment of the individual — or consumerization — is reducing the individual’s reliance on traditional brick-and-mortar institutions in favor of new and emerging virtual ones.