social media strategy |

We are seeing faster and faster changes in the technological
landscape. In fact, in the past few years cloud computing has gone from an abstract idea to state-of-the art storage that we cannot do without.

Within this shifting environment we find libraries in a wide range of organisations (academic, public, corporate, special, schools) re-visiting, re-imagining and re-branding their spaces, functions and service design.

In the full panalopy of library services, one aspect that occupied a busy group of people last Monday was social media in all its many dimensions. Don’t just think of Twitter, Facebook or Google+. Engaging in a conversation around social media opportunities is much more than than just choosing tools and developing a social media strategy.

At the heart of the conversation was the issue of purpose, and the factors to consider in developing a social media strategy. As Bradley and McDonald write in the Harvard Business Review blog:-

What is a good purpose for social media? Would you recognize one if you saw it? And if you could identify a good purpose, would you be able to mobilize a community around it and derive business value from it?

Success in social media needs a compelling purpose. Such a purpose addresses a widely recognized need or opportunity and is specific and meaningful enough to motivate people to participate. Every notable social media success has a clearly defined purpose.

However, as librarians, we should have an interest that transcends that business approach. We are curators of knowledge and culture and embed products, tools, objects and strategies to add value to the trans-literate environments of our communities.

At the day-long seminar Revolutionizing Libraries with Social Media, co-ordinated by ARK Group Australia, I explored these issues with the attendees, ranging from the obvious, to the ambiguities of workplace structures, digital preservation issues, content curation options, community, collaboration, personal social networking vs corporate social strategy, e-services, and more. My colleague Lisa Nash from the Learning Exchange, Catholic Education, Parramatta Diocese also explored eBooks and eServices.

Always at the heart is our need to ensure that social media empowers connections within and beyond the library. We are ‘letting go’ – in order to allow our customers, patrons, or corporate clients to shape these services with Apps, eResources, recommendation services, or strategic information delivery systems. Not every library will benefit from the same social media tools. But every library can develop new options for marketing their services and change the way their clients or community interact with the library.

In fact, there was so much to consider in one day, that the day was really just the start of more planning when the librarians got ‘back to base’. To facilitate this I put together a LibGuide as a digital handout. The advantage of this was that we could add requested items immediately as the day progressed , and can continue to curate this resource for future workshops as well as for those who so willingly engaged with us on Monday.

You can visit this guide at Revolutionizing Libraries with Social Media.